Digital & Media Marketing Lead

Job Description:

Purpose of Position

The Digital & Media Marketing Lead is to execute the NetJets Europe offline and online media and CRM strategy across several platforms by working in close collaboration with external agencies and NetJets HQ in Columbus, Ohio. With the objective of elevating the NetJets brand, encouraging brand engagement and conversion.

Tasks and Responsibilities

Plans and executes all offline and online media activities including but not limited to web, CRM, SEO/SEM, database marketing, social media, and display advertising campaigns in collaboration with our HQ in the USA
Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Shares regular dashboards to internal stakeholders
Collaborates with internal teams to propose landing pages in several languages and optimise user experience
Collaborates with agencies and other vendor partners
Identifies trends and insights and optimises spend, and performance based on the insights
Brainstorms new and creative growth strategies through digital marketing
Understands the behaviour and preferences of our customers and uses the information to communicate effectively with them throughout the customer lifecycle and encourage customer retention
Oversees reporting and insights that accurately assess the delivery and performance of each campaign and provides recommendations as to improve our mailing strategies
Manage and oversee responsibilities of the CRM & Digital Marketing Coordinator
Manage the mailing calendar strategy
Supervise the day to day running of the database and develops the database functionality in a way that supports the mailing campaigns

Education

Bachelor's in Marketing

Certifications and Licenses

Years of Experience

4-6 years of experience

Core Competencies

Service-Oriented

Curiosity

Collaboration

Adaptability

Strives For Positive Results

Knowledge, Skills, Abilities and Other (KSAOs)

Bachelors or masters degree in marketing or a related field
Proven work experience in digital marketing
Demonstrable experience leading and managing offline and online marketing campaign especially in the relation to SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimising landing pages and user funnels
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Cloud)
Experience working with external and internal agencies, IT departments, sales team and cross functionality with people at all levels within the business
Fluency in Business English (written and spoken). Knowledge of one or more European languages desired but not necessary.

Job Ident #: 16051-en_US

Company Details

NetJets

4111 Bridgeway Ave
Columbus, Ohio 43219 USA
careers.netjets.com/

Beginning as the first private jet charter and management company, NetJets has led the industry for 57 years. In 1986, they debuted the revolutionary concept of shared ownership. This allows individuals and companies to buy a share of a private business...

Benefits:
As the worldwide leader in private aviation, NetJets strives to create exceptional experiences—that includes the benefits we offer our teams.

Employees have free coverage for Medical, Dental, and Vision benefits, with access to a vast network of nationwide providers. NetJets strives to LIVEWELL and that means taking care of all aspects of your Mind, Body, and Life through our benefit and discount programs.

Our comprehensive suite of benefits include:
Medical, Dental, and Vision
Healthcare advocacy
Employee Assistance Program
Flexible Spending Accounts
Health Savings Account with employer contribution
Wellness Programs
Paid Time Off
Life and Accident Insurance
Voluntary benefits
Generous 401(k) Retirement Plan company match
Short-Term Disability
Long-Term Disability
Legal Plan
Family support resources
A career at NetJets is the whole (benefits) package.

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Job Info

Location

London, England, United Kingdom

Type

Permanent

Company Details

NetJets

4111 Bridgeway Ave
Columbus, Ohio 43219 USA
careers.netjets.com/