Position Summary
Position Summary
Responsible for supporting the operating groups and divisions business development activities by identifying target spanets and accounts and by coordinating spaneting communications activities. this will include conducting spanet research, identifying new spanet segments, researching new customers, creating catalogs; datasheets, managing web-based spaneting initiatives; email campaigns and coordinating trade shows.
Scope/Supervision and Interaction
The Marketing Services Coordinator will collaborate with Business Development Managers, Product Managers, Territory Sales Managers, Marketing and Engineering staff.
Responsibilities
Primary Responsibilities
Conduct Market Research
- Identify target accounts in a given spanet segment through various methods, trade show participation and by using web-based resources
- Research new spanets for products and material technologies
- Identify spanet trends and drivers. Present findings to Business Development Managers to aide in deployment of R&D resources and funding
- Analyze lost business and cross sales analysis reports
- Identify sources for economic and spanet data relevant to Parker
- Compile charts, reports and data based on research activity to aide in forecasting and resource alignment
- Develop sales blitz and email campaigns
- Manage customer satisfaction surveys
- Conduct competitive spanet analysis
- Conduct competitive pricing analysis research to aide in pricing strategy and developing new product value propositions
Manage Marketing Communications Activities
- Develop and maintain division literature including technical datasheets, catalogs, and newsletters
- Maintain Parker.com divisional pages
- conduct direct mail and electronic advertising campaigns
- Coordinate divisional participation in trade shows
Qualifications
Qualifications
- 4-year college degree in spaneting, business, economics or a related field
- Strong written and verbal communication skills including technical writing experience or training
- Experience using desktop publishing and/or graphics design software is a plus
- Strong analytical skills and the ability to analyze data and draw data-based conclusions
- Ability to use Microsoft Excel to analyze data and create charts is required
- Strong presentation skills and familiarity with Microsoft PowerPoint
- Basic understanding of business to business sales and manufacturing
- Ability to grasp technical concepts and develop bulletins and product literature
- 10-15 travel is required
Parker Hannifin
Parker Hannifin is a Fortune 250 global leader in motion and control technologies and systems. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or parkerhannifin.
Equal Employment Opportunity
Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)
If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants U.S. Equal Employment Opportunity Commission
