TasksWhat you’ll do Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunitiesProvide insights to stakeholders to trigger/initiate spaneting and sales measuresDefine and track customer-centric KPIs measuring segmentation, personalization, and l
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Senior Customer Analyst (all genders) - Hybrid
Job Description:

Tasks

What you’ll do 

  • Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
  • Provide insights to stakeholders to trigger/initiate spaneting and sales measures
  • Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
  • Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
  • Build and maintain self-service customer insights dashboards for stakeholders
  • Collaborate cross-functionally with spaneting and data teams to translate business needs into data requirements and ensure data quality

 

Requirements

What you’ll need 

  • 7+ years experience in customer data analysis, preferably in travel/hospitality or e-commerce
  • Strong expertise in using data platforms for customer analytics (Treasure Data CDP or similar, Adobe Analytics, PowerBI)
  • Experience with loyalty program analytics and member behavior analysis
  • Advanced SQL skills and experience working with large customer databases. Python is a plus
  • Experience in experimentation analysis (i.e A/B testing), specially in the context of personalization
  • Experience in translating business requirements into data specifications
  • Proven track record of delivering actionable insights from customer data analysis
  • Experience working with data scientists and understanding basic modeling concepts
  • A background in building and maintaining automated reporting solutions 

What you’ll bring 

  • Solid project management skills with the ability to manage multiple priorities
  • Excellent stakeholder management skills and ability to communicate complex analyses to business leaders
  • Strong understanding of customer journey analytics and multi-channel customer behavior 

Company

About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

www.eurowings-digital.de
Company Details
Lufthansa
Wadowicka 3B
Krakow, Malopolskie Poland, International 30-347 International
www.lufthansa.com/us/en/homepage
487 Open Jobs Available
Lufthansa Global Business Service
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Job Info
Location
Cologne, Nordrhein-Westfalen, Germany
Type
Permanent
Company Details
Lufthansa
Wadowicka 3B
Krakow, Malopolskie Poland, International 30-347 International
www.lufthansa.com/us/en/homepage
487 Open Jobs Available
Lufthansa Global Business Service

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