Lead and execute the commercial strategy for the Components MRO business to drive sustainable revenue growth, market share expansion, and customer loyalty by aligning marketing, sales execution, and customer engagement with operational capabilities. This role is responsible for translating business objectives into effective marketing, sales, and customer engagement strategies across all target segments.
Job duties and Responsibilities
- Develop and execute the global/regional marketing and sales strategy aligned with the Components MRO business plan.
- Own revenue growth, order intake, and customer acquisition targets for the Components MRO portfolio.
- Lead market segmentation, pricing strategy, value proposition development, and competitive positioning.
- Oversee key account management, sales pipeline management, and forecasting accuracy.
- Define go-to-market strategies for new components, repairs, service offerings, and capability expansions.
- Drive branding, digital marketing, customer communications, and trade show participation.
- Establish sales KPIs, dashboards, and performance reviews; ensure disciplined CRM usage.
- Collaborate with operations and engineering to align capacity, turnaround times, and customer commitments.
- Negotiate commercial terms within approved authority limits to maximize margin and customer value.
- Build, develop, and lead a high-performing sales and marketing organization.
Decision Discretion
Decisions made by this role, that, do not require approval. (This does not bypass the need for communication)
- Sales and marketing execution plans within the approved annual budget.
- Customer engagement approaches, campaign tactics, and lead-generation activities.
- Pricing and discounting decisions within delegated authority levels.
- Sales territory assignments and account ownership.
- Selection of marketing tools, CRM usage practices, and campaign priorities.
- Day-to-day customer negotiations within contractual guidelines.
Decisions that will require approval. (Proposals)
- Annual sales targets, marketing budgets, and strategic growth initiatives.
- Pricing policies outside approved authority or strategic customer pricing exceptions.
- Entry into new markets, customer segments, or channels.
- Long-term contracts, strategic partnerships, or agreements exceeding authority limits.
- Organizational changes or headcount additions.
- Major branding or positioning changes.
Key Interactions
Internal
Departments or Job Titles - Purpose
Component Business VP - Align commercial strategy with overall business objectives, P&L targets, and strategic priorities.
Operations & MRO Site Leadership - Coordinate capacity, turnaround times, and service levels to ensure customer commitments are achievable and met.
Engineering & Technical Services - Align repair capabilities, technical solutions, and new service offerings with market and customer needs.
Finance (pricing, margin, forecasts) - Establish pricing, margin targets, forecasting accuracy, and financial performance tracking.
Legal & Contracts - Ensure commercial terms, contracts, and agreements comply with legal, regulatory, and corporate standards.
Quality & Compliance - Ensure customer requirements and marketing claims align with regulatory approvals and quality system capabilities.
External
Businesses or Organization - Purpose
Airline, OEM, defense, and industrial customers - Drive revenue growth, negotiate commercial terms, manage relationships, and ensure customer satisfaction.
Distributors and channel partners - Expand market reach, manage indirect sales performance, and align channel strategies.
OEM licensors and repair partners - Coordinate authorized repair programs, commercial agreements, and joint market opportunities.
Marketing agencies and industry event organizers - Execute branding, digital marketing, and industry event participation.
Industry associations and regulatory stakeholders - Monitor market trends, influence industry positioning, and ensure alignment with regulatory frameworks.
Job Profile
Academic Requirements
Business or Engineering - Required
Master’s degree – MBA or similar - Required
Lean Six Sigma Certification - Diserable
Languages
English - Required
Spanish - Desirable
Special Licenses
N/A
Previous Experience
5-year experience on similar areas - Required
Use of tools (technology, specialized equipment, etc.)
Visual presentation and presentation techniques - Required
Negotiation skills - Required
Strategic planning - Required
Achievement and Action – Achievement Orientation; Concern for Order; Quality and Accuracy; Initiative & Information Seeking
Helping and Human Service – Customer service orientation; Interpersonal understanding
Impact and Influence – Organizational Awareness; Relationship building
Cognitive – Analytical thinking; Conceptual thinking
Personal Effectiveness – Self-control; Self-confidence; Flexibility; Organizational commitment
Managerial - Teamwork and cooperation; Developing others; Team Leadership; Directiveness: Assertiveness and use of positional power
Creativity - Generating Ideas; Critical Thinking; Synthesis/Reorganization; Creative Problem Solving
Enterprising - Identifying Problem; Seeking Improvement; Gathering Information; Independent Thinking; Technological Savvy
Integrating Perspectives - Openness to Ideas; Research Orientation; Collaborating; Engaging in Non-Work-Related Interests
Forecasting - Perceiving Systems; Evaluating Long-Term Consequences; Visioning; Managing the Future
Managing Change - Sensitivity to Situations; Challenging the Status Quo; Intelligent Risk-Taking; Reinforcing Change; Recognizing and rewarding those who take initiative and act in a creative manner
Work Special Conditions
Personal Protective equipment - Any industrial safety equipment that is required for the optimal development of its work
Magnitude
U.S Dollars - Responsible for $63M of revenue by 2030
Spam control
TBD